You’ve identified the opportunity/need for a new product or business, or maybe a change in the way you engage with your customers, or a new business model. Or more worrying still, you see a threat to your existing business, maybe from a new competitor or a new technology. Innovation is the key.
But where do you start?
The first step is to agree where you want to be, and identify the roadblocks to getting there. These may be internal or customer facing – what are the customer painpoints that you need to solve to get customers buying more of your product/service and be sustainable.
Get a head start with a one-day workshop that gets all the decision makers plus those closest to the customer on the same page.