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Customer Pain Points

Be Lazy: Use Digital Transformation to connect Customer Pain Points to your Vision

"This is the 10th time I've had to do this. Surely we can automate it?" These words became something of a mantra at our startup. Naked Bus was growing at between 25-40% per year and we didn't want to keep adding staff, so we looked at…

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We need a cross functional champion of business transformation, not a super CIO

It's a pity that we have to give a name to the new phenomenon of Chief Digital Officer. Because by naming it, there is a risk we put it in a box. The role of Chief Digital Officer or CDO has become the latest must-have…

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Do You Really Need an App? Ask Yourself Why First

Apps are #1 on the digital transformation wishlist, but unless you know why you're doing it, you may end up wasting your money. But the good news is that if the app addresses a real customer pain point, the benefits will keep coming. Here's what…

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MVP Launch – Nakedbus.com Sleeper

The Nakedbus.com/Sleeper was launched within 6 weeks from idea to delivery on the road. Instead of traditional project planning methods, an agile approach was used with a multi-disciplinary team working in close collaboration. Daily standups were used to overcome obstacles, and the minimum viable product…

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