An innovation is only useful if it solves a customer problem AND the customer is willing to pay for it.

You’ve created the vision for your product/business and you want to get to a validated product/market fit as soon as possible. You don’t want to spend too much money on an unvalidated idea, and you don’t want to initiate a project that could take months or years to reach an outcome.

You know you won’t be sure you have a product until people start paying for it, and you want to get to that point as quickly as possible.

How Do I Validate Quickly?

In the bad old days, businesses did market research then committed a large budget over a ling period to build a product, hoping that people would buy it. But there is a better way. Using Lean Startup methodologies, you can test ideas quickly and cheaply. The most effective technique is to build a minimum viable product (MVP) – a thin but beautiful slice through the vision, which enables you to test and validate the vision.

  • decide what to do first
  • test and measure each element
  • learn from customer behaviour what works well, and what can be improved
  • go back and keep improving


  • New Product Vision
  • The minimum features you need to execute on to test the vision (MVP)
  • Next steps to capture the low hanging fruit (elimination of internal bottlenecks and/or external customer painpoints)

Find out how we can help you validate your new product idea.