Innovation as a Service

You’re using a product and you get frustrated because it doesn’t work the way you expect. What is frustrating you? Or you see a newcomer with a brilliant solution to a problem that you didn’t know you had. Why did existing businesses not see the problem? The answer to both questions is that those businesses did not understand your needs. They had lost the connection between their vision and your needs.

Businesses understand that we are in an uncertain world and they want to use technology to be “cutting edge” or to “innovate”. But unless they start with customer needs, they won’t solve the right problems.

That is why we are here. We recognise that solving customers’ painpoints is the source of huge competitive advantage. We help businesses to identify their why and their customers’ needs. We then help them build technology to solve the right problems.

Exploiting technology to solve customer problems: that is innovation.

We eat innovation for breakfast

Customer Centric Innovation

Helping you innovate to create value


The first step is to agree where you want to be, and identify the roadblocks to getting there. The roadblocks may be internal or customer facing – what are the customer painpoints that you need to solve to get customers buying more of your product / service and be sustainable


You have created the vision for your product/business and you want to get to a validated product/market fit as soon as possible. You don’t want to spend too much money on an unvalidated idea, and you don’t want to initiate a project that could take months or years to reach an outcome.


You have a validated product, and you know the painpoints you are solving for. Now you need to understand how your customers find your product so you are visible to them with the right messages.


You have people on your website, kicking the tyres. You are collecting lots of data about customer behaviour, and now you need to leverage that to increase conversion.


You know you have the right product, but you can improve the effectiveness of production/delivery. Scaling is about increasing capacity faster than you increase costs so that costs per unit decrease.

What they are saying about Digile

“Hamish’s style is very effective for creating a consensus.” Hamish facilitated our Partners retreat in…

Caroline Harris – Jackson Russell

It was really valuable working with the team at Digile. The process and workshops really…

Richard Moxon – The Learning Wave

“I recommend Hamish for building strong teams and getting things done.” Had the pleasure of…

Tania Howard – Talent Seed

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